Market Signal reads trillions of real-world mobility signals to show who actually stays with you, who stays down the road, where they come from, and what to do about it. Competitive intelligence and AI-powered recommendations, built for hotels, resorts, and lodging.
You know your occupancy. You know your ADR. What you cannot see is who is actually walking through your doors versus the property down the road, where those guests live, and what would make them choose you instead. So media gets spread thin, the comp set stays a guessing game, and the highest-value travelers keep landing somewhere else.
Brand averages and survey cards tell you who books direct, not who your real overnight audience is or how affluent they skew next to your rivals.
You compete on rate against properties you have never actually measured. Where you genuinely lead, and where you trail, stays invisible.
Without a verified target, paid media defaults to broad geographies and broad interests. You pay to reach travelers who were never going to convert.
Real visitation data now makes it possible to see exactly who stays with you and your competitors, not who you hope is staying. Market Signal reads anonymized, real-world location signals and turns them into the one thing a marketing plan actually needs: a verified picture of your guest, and a map of where to find more of them.
Every Market Signal report runs on three connected layers of intelligence, then turns them into a ranked set of moves. Guest analytics, comp set analytics, and AI-powered recommendations.
A complete picture of your overnight guests: who they are, how they travel, and the brand qualities they value most. The foundation for retention and loyalty.
A deep profile of your competitors' guests and how you stack up, market by market. The basis for conquesting the travelers you should be winning.
AI analysis that turns the data into a plan: the audiences to target, the markets to grow, and the positioning that wins. Core strengths and opportunities, ranked.
Eleven connected sections take you from a map of your market to a ranked set of moves.
Here is what a finished Market Signal report reveals. Three properties, the same recreational market, three very different guests. Watch the plan write itself.
100% equals the national market average. An index of 210% means this market over-indexes more than two to one.
Upper East and West Side, Brooklyn Heights and Westchester. Back Bay, Beacon Hill, Cambridge and Brookline. The Main Line and Chestnut Hill. Georgetown, the North Shore and Pacific Heights.
This inn's guests skewed firmly toward premium service and culture, well away from price-led brands. In the report, that signal becomes the inn's creative and partnership direction.
Already a top booking source for the inn, with room to compound through targeted neighborhood spend.
Nearly half of the inn's Boston guests held a degree, an audience it was barely programming for.
The inn's high-value audience skews cultural, a lever to pull demand into softer months.
The affluent, educated couple profile pointed to destination weddings the inn wasn't yet courting.
A report on a shelf changes nothing. The value shows up when the insight becomes a media plan, and the media plan becomes bookings. That is the Paperkite difference: we do not just hand you the intelligence, we put it to work and keep tuning it.
We deliver the competitive report and translate it into a verified target audience, priority markets and a creative direction your team can stand behind.
We build and run the paid media against it: search, social, display and connected TV aimed at the exact neighborhoods and segments the data surfaced.
Each quarter the report refreshes, the comp set is re-measured, and the plan adjusts. Your targeting gets sharper while competitors stay still.
Plenty of vendors will sell a hotel a data feed. We are a tourism and destination marketing agency that has spent years turning audience signals into overnight stays.
Destinations, resorts and attractions are our specialty, not a side category. We know how seasonality, drive versus fly, and visitor mix actually behave.
The senior people in the pitch are the people on your account. You get direct access to the team doing the work, including leadership.
We move fast without skipping the thinking. Alignment first, then media. That sequence is why the spend works harder.
A New York State certified Women-Owned Business, used to public funding, board oversight and reporting that holds up to scrutiny.
Most properties begin with a single report, then move to always-on once they see who they have been missing. Pricing below is a starting framework to tailor to each property.
Media spend is billed separately from agency fees. Final pricing is set per property once the comp set and market scope are confirmed.
The intelligence only matters if the media performs. Across travel and tourism clients, sharper targeting has meant numbers like these.
Trusted by travel and destination clients including The Otesaga Resort Hotel, the National Baseball Hall of Fame, 1000 Islands, and the NYS Canal Corporation.